Catapult Institute Workshop: Branding a Strategic Narrative for Nonprofits

June 26, 2020

01:00:00 PM - 02:30:00 PM


How to make great causes easy to connect with and impossible to ignore.

Please note: This in-person session has been changed to a two-part virtual session. Your registration will be for:

  • Part 1 - June 19, 2020, 1PM - 2PM
  • Part 2 - June 26, 2020, 1PM - 2:30PM

What distinguishes a bold nonprofit from a mediocre nonprofit? How do you get people to care about your mission and adopt it as their own? How do you inspire focused action in a world of noise and despair? This workshop series will offer frameworks and tactics for nonprofits to develop strategic communications that increase visibility and public support for their causes.

Workshop Objectives

At the conclusion of this workshop series participants will be able to:

  • Describe common branding and communication oversights
  • Critique the quality and effectiveness of their current brand and communication strategy
  • Construct a strategic narrative for their cause or mission

Part I: Understanding what drives success and how to assess your existing brand and communication strategy. (60-mins)

In this session, our presenter will share his personal experiences building social brands and cause marketing. He will also decode the strategy behind powerful social brands and campaigns and highlight some common branding and communication mistakes.

Part II: Constructing a bold Brand and Strategic Narrative (90-mins)

In this session, participants will be introduced to numerous frameworks that will help them construct a bold brand and strategic narrative. This session will involve a question and answer component.

Who is the workshop for?

This workshop is intended for social media and/or content producers, communication coordinators and/or directors, board members and executive directors of small to medium nonprofits.

About Presenter

Tomás Alvarez III is an award-winning social entrepreneur and nonprofit executive with 15+ years experience leading social impact initiatives. He currently serves as Managing Partner and Strategy Lead at Idea2Form, a consultancy & full-service collaborative design agency specializing in design for social impact. Idea2Form works with leading foundations, nonprofits, and purpose-driven companies and celebrities.

In 2004, Tomás pioneered one of the first Hip Hop Therapy programs and spent over a decade working with local youth, community artists and clinicians to grow it into a nationally-recognized nonprofit organization and leader in the adolescent mental health space. Since then, he has gone on to catalyze numerous collaborative initiatives, consult with leading civic sector organizations, and be a champion for several causes focused on racial justice and children’s well-being. Tomás is a visionary thinker, cultural broker, and a transformational leader who has been recognized as an Ashoka Fellow, CNN Hero, NBC Latino Top 20 Innovator, and Aspen Institute Scholar.

His work has been featured by CNN, Forbes, New York Times, Vice Magazine, Complex, Revolt TV, Stanford Social Innovation Review, and NPR. Tomás has served as a social entrepreneur in residence and adjunct lecturer at Stanford University where he has co-taught courses on Social Entrepreneurship and Ethics & Politics of Public Service.

Photo and Video Consent

By registering for this event, you are giving the Grunin Foundation permission to use photos and video on our website and social media. You will also be added to the Grunin Foundation mailing list.

This event is presented by the Grunin Foundation in partnership with Support Center and Center for Nonprofits.