Pragmatic Activism Pilot Cohort

By: kelly Fliller July 21, 2022


In the Fall of 2022, the Grunin Foundation in collaboration with The People’s Lobbyist, is offering an in-depth Pragmatic Activism Cohort for 20 Monmouth & Ocean County nonprofit/business members.

This program will teach nonprofits and businesses the importance of advocacy and how they can get involved. The cohort will be led by The People’s Lobbyist®, Orville Morales, who teaches Pragmatic Activism using a six-phase approach:

Why We Exist
We believe that we cannot change people we disagree with until we face them. We work with folks who consider themselves invested agents who care about their impact in the world and are willing to speak their minds through their presence at work, in their neighborhoods, and beyond.

Who We Are
We are a consulting firm whose purpose is to inspire people to see how their actions have an impact on others.

What We Do
Our goal is to help people and organizations maintain a long-term commitment towards the social good, ensuring you are part of the broader, more public dialogue around topics you care about and allow for nuance and complexity to conversations and debates.

Pragmatic Activism
A strategic approach to social change that allows for intentional and reasonable action that is sustainable over time.

Tuesday, October 25th, 8AM – 1PM (Phase 1 & 2)
Phase 1: Where You Stand
We provide a pair of assessments to get a
sense of who you are, what you believe, and
explore the kinds of actions towards social
good you have done in the past or are willing
to move forward.

Phase 2: Tree of Influence
We facilitate a discussion to explore who
you can influence via public policy as an
advocate in your region. This workshop
includes a deep analysis of the various levels
of the government in the region and their
prevailing priorities of the day.

Tuesday, November 29th, 8AM – 1PM  (Phase 3 & 4)
Phase 3: Other Voices in the Field

You are not alone in your region, so we
explore the other voices you must listen to
and consider when taking action. This
session includes exploring how these voices
advocate on behalf of issues important to

Phase 4: Timing of Influence
Explore the timing of opportunities for
change in your region and identify the
action steps necessary to make the most of
that timing.

Tuesday, December 13th, 8AM – 1PM (Phase 5 & 6)

Phase 5: Public Engagement
We will facilitate a discussion to prepare
you to begin talking about your efforts and
develop action steps for you to get started
in your pragmatic activism.

Phase 6: Triage of

This session is all about planning, executing,
and troubleshooting public engagement if
things go wrong. But, ultimately, this phase
is about putting it all together and
providing a road map that can protect your
journey from negative fallout.

To learn more, visit:

Who is the Pragmatic Activism Cohort for?

The cohort will accept 20 individuals from nonprofit organizations and businesses in Monmouth or Ocean Counties, based on an application process.

When will the Pragmatic Activism Cohort take place?

The training will take place over three sessions – with attendance required.

NJ City University @ Fort Monmouth
Squier Hall
283 Sherrill Avenue
Oceanport NJ, 07757

For directions, CLICK HERE

Session Dates/Times:

Tuesday, October 25th, 8AM – 1PM
Tuesday, November 29th, 8AM – 1PM
Tuesday, December 13th, 8AM – 1PM
Breakfast & lunch will be provided at each session.

*Please note: If circumstances arise and you are unable to make a session in person, we will make zoom available.

Who will be leading the Pragmatic Activism Cohort?

Orville Morales, The People’s Lobbyist®

To learn more about Orville, CLICK HERE.

In addition, Linda Czipo of the New Jersey Center of Nonprofits, will be a guest presenter during the cohort. 

How do I apply to be part of the Pragmatic Activism Cohort?

To apply to be a part of the cohort, please click here to complete this brief application by Tuesday, September 13th

Notifications to those accepted into the first cohort will be made no later than Friday, September 16th

What if my application is not accepted into the first pilot of 20?

We will be doing additional cohorts in the future and will put together a wait list based on applications this time around.  If you are not in the first cohort, we will be in communication about future opportunities. 

Is there a fee to participate in the program?

Absolutely not! We are so grateful to those giving of their time to participate in the cohort. Those who participate in the program will receive a $500 Visa Gift Card* as an acknowledgement of their commitment.

Is there a way to learn more before I apply?

Of course! On Thursday, September 8th at NJ City University @ Fort Monmouth, we will be hosting a breakfast panel session from 8:30AM – 10:30AM. For more information or to register, please CLICK HERE.

We’re looking forward to this first Pragmatic Activism Cohort, with more to come in the future!

*Important Note: Awards/Gifts/Stipends (cash and non-cash) that equal or exceed $600 per calendar year, are reportable to the IRS. This payment may be taxable. Please consult your tax advisor. W9 Form will be required for Awards/Gifts/Stipends that equal or exceed a cumulative total of $600 in a calendar year.