Fresh Brand, Same Commitment

This is a very exciting time for the Grunin family. It is also a time of great opportunity for the Central Jersey Shore. We have the unique opportunity to re-establish and redirect how we are viewed in the state, the country, and the world.

Over the last year, our family of organizations (Grunin Foundation and Grunin Holdings) underwent a brand overhaul. The process required us to revisit our mission, vision, and values and take stock of how far we have come and the lessons learned along the way. We set out to create a new brand that embodied our personality and unique approach to driving change in the Central Jersey Shore. Our new logo is the visual key to our new identity, which is rooted in our mission, vision, and values. I am exceedingly proud of it. It is fresh and spirited, and it conveys who we are and what we stand for. It also unites our family’s philanthropic and investment efforts with one powerful image. 

When people see our new identity, we want a light to go on. We want them to instantly associate our new logo and colors with our commitment to driving economic excellence in the region and beyond. The Grunin Group logo is actually a collection of logos that represent our Grunin Foundation, Grunin Holdings, and community of partners. Together, they form an ecosystem that works to create a movement like the pieces of a watch. We understand that lasting change is not the result of one single organization or person. We believe to build a strong local economy, we need to work together, and everyone has a role to play. We invite you to join our mission to improve the quality of life for all members of our community by using philanthropy to drive economic excellence at the Central Jersey Shore.


The Count Basie Theatre (The Basie) has made significant progress on its historic $23 million expansion project which will see the facility nearly double in size and become one of the region’s largest centers for the performing arts.

“The alignment of the Basie’s mission and our Foundation’s mission make this a perfect marriage and one that we hope to continue to build upon for many years to come.”

– Jay Grunin

The Grunin Foundation is a proud supporter of the Basie having invested $2 million to fund the creation of the Grunin Arts and Education Building, which will house studios, classrooms and administrative offices for the Basie’s growing arts education programs, as well as a second performance venue. We are confident the Basie’s expansion is sure to make a tremendous impact on the cultural and educational landscape of the Central Jersey Shore.

On Friday, August 9, we were honored to attend the Victory Garden dedication at American Legion Post 129. This garden is a true labor of love and will positively impact our veteran community by growing and offering our veterans free and nutritious food options that will improve their health and reduce the risk of chronic disease. The harvest from the garden will help supply the food pantry at Ocean County College for our veterans.

This was also a wonderful collaborative effort with partners including FulfillToms River Family Health & Support CoalitionOcean County College, Makers Club, Boy Scouts of America, Jersey Shore CouncilOcean County YMCAAmerican Legion Post 129 Legionnaires, The Riders, The Sons of the American Legion and the American Legion Auxiliary.